Poppy exists for one reason - because we recognized that not everyone that adds a product to their cart generates an "Abandoned checkout" object inside of Shopify admin.
In order for the Abandoned checkout object to exist, your customer needs to either be
Logged into your store with their customer account
Make it far enough through checkout to enter their email address or phone number
After doing somersaults and cartwheels and otherwise contorting ourselves across a web of different vendor tools, we decided there had to be a better way, and set out to build something for ourselves.
Poppy drives more people to logged in sessions, which...
...reduces friction at checkout
...increases conversion rates
...grows your email list
...increase the amount of abandoned checkouts created
...increases the amount of recovered abandoned checkouts
Poppy is fast
Page load times have a strong correlation on conversion rates.
When designing Poppy, for every option, we asked ourselves "is there a faster way to do this?" If a faster option existed, then we made it available to you in the application, and will let you know when it is faster.
You will sometimes have the option to choose a slower way if it means better customization,
Shopify is going to begin cracking down (whatever that means) on apps that add bloat to shops.
Slow page load times has a strong correlation with conversion rate. Conversion rate is key to the success of Poppy, so we want to work with our store partners (see above)
Poppy is simple and sturdy
We believe that you shouldn't have to be some kind of tech geek to be able to sell your products online.
It's one of the main reasons we fell in love with the Shopify platform. Because Shopify acts like your brick and mortar store online, and if you can run a brick and mortar store in the physical world, you can run a Shopify store in the digital one.
We aim for our products to be usable by anybody, whether its your 5th year running an ecommerce store, or you first week.
We obsess over the little details, and go much farther than anybody normal goes in the name of quality. Each button, each piece of copy should be extremely thoughtful and empathetic for all users.
Poppy is secure
We don't store any information about your customers in our databases.
Instead, we pass that information straight over to Shopify and store that information on the "Customer object." On Shopify's databases.
We are in the business of creating value for you, and you are our only customer.
We don't need your customer's data.
We will never sell your customer's data to a 3rd party service.
Our servers can't be hacked and your customer's data exposed (since we don't even have it).